As my internship in CRG under the supervision of professor J.P.Benghozi started, I will provide some of the main links I came up with. The topic of the internship is ” The economics and business models of the Search Engines, the Google Case”.
The purpose of the internship is to:
- give an extensive study about the way firms may use Google
- make clear the use of AdSence / AdWords
- Make an estimation about these tools in a hypothetical case: if we implement them to advertise CRG
The intenship started with me attending the Ad:Tech conference on April 7th & 8th in Paris. There were independent upstream firms that were proposing solutions for digital marketing from their stands. In addition, free ateliers where exposing firms were providing information about new developments in their sector and payable seminars were available.
Google University described in two consecutive sessions during these days the use of AdWords and an introduction to Optimisation techniques for AdWords. The first seminar was targeting starters and the second one advanced users of AdWords.
Up to now, my main work for the internship report has included the following useful references. One can start with these to investigate the matter in depth:
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Compano Ramon (2008), “Challenges in Audiovisual Search Engines”, Conference: “Audiovisual Search. Regulatory Challenges for Audiovisual Abundance”, 12th April 2008, Amsterdam
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Goldman, Eric, “Search Engine Bias and the Demise of Search Engine Utopianism” . Yale Journal of Law & Technology, 2005-2006
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Joris van Hoboken (2008), Freedom of expression implications for the governance of search platforms, Conference: “Audiovisual Search. Regulatory Challenges for Audiovisual Abundance”, 12th April 2008, Amsterdam
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Maximilien Nayaradou (2006) “Advertising and Economic Growth”, Doctorate Thesis in Economics, University of Paris 9 – Dauphine
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Porter, M.E. 1985 “Competitive Advantage: Creating and Sustaining Superior Performance” New York, Free Press
Tags: Ad:Tech, Centre de Recherche en Gestion, CRG, Google, Internship, Search internship, The economics and business models of the Search Engines
