One can easily acquire the official Google cheat sheet (or a non official version) which includes the most famous Google applications and other information about the usage of this search engine . In this case, from a business standpoint, there are a couple things that need to be clarified: The diversity of products that Google is offering is enormous, ranging from online services to offline specialised software . This is maybe part of Google strategy or a simple coincidence?
One can interpret this divergence as a bunch of different business models that contribute to the search engine results (possibly), with respect to the privacy information and other legal issues that have to do with such activities. (Google Maps,…)
Another possible explanation is that Google pursues to be universally present, including services for the satisfaction of the customer that are completely different. In this way, its brand name guarantees different and difficult to find online servises (Gmail)
Some thoughts about excluding the potential entrants in online businesses come forward at this point. The dominance in new markets is a game that no firm would like to lose, like for instance is the case with sites that within one or two years became the leaders in their field (Facebook)
In the end, Google would like to introduce these services for a long term target, for instance to be able to merge with an operating system firm (Ubuntu) or to conquer new markets (digital marketing, affiliate marketing etc)
Oh, not to forget! Everyone interested in making a trip to Mars, for scientific purposes, may still apply online!
Tags: business model, Google business plan, Google cheat sheet, Google long term target, search engine
