Fusions

The merger of Microsoft and Yahoo just ended, with a lot of consequences for both firms. But what would it be the next move for all the players of the market, like AOL, Yahoo, Google, Warner Times and MSN?

Ubuntu, an open source operating system for PCs, already embends some applications that come with the software and send the OS users to specific sites - this is the case of Totem movie player that has an integrated plug-in which helps the user to make on-line searches in Youtube. What is more, Youtube is a partner of Google and, recently, there are some rumours that want Google to merge with Ubuntu (the Goobuntu project).

So, where could advertising lead markets to? A new OS that has on-line functionalities and relations with the world’s most visited websites could create a community that people would use in everyday life is something interesting. The fact that the business model of Google, which would be mainly financed through advertisements and Ubuntu, the promising and free-of-charge OS by Canonical, will consist a new challenge for Microsoft. As for the latter, the time needed to evolute its services and gain on-line popularity will be crucial for its future.

And here comes a solution that seems ideal: A free laptop with wifi that has all the necessary tools and promotes specific firms… it would be interesting to see the popularity of a product like that.

Tags: business model, fusion, Goobuntu, merger, Totem, Ubuntu